A typographic and elegant logo concept was developed for the Mossy project. The collections are distinguished by subtle designs, minimalist forms, and comfort suitable for everyday use, merging aesthetic beauty with functionality. The main goal of the project was to visually convey, through the logo, the brand’s elegance, simplicity, and commitment to offering details that complete the daily mood.
The design process adopted an approach that highlights the logo’s elegance and typographic strength. The typeface chosen for the Mossy brand name was crafted with special design touches to create a sense of both classic and modern aesthetic and flawlessness. This style ensures the unity of simplicity and chic and visually supports the brand’s message that it offers “not just accessories, but details that complete the daily mood”.