Architecture is not merely structure, but a doorway to nature and inspiration. Pergola Roof operates from this philosophy, believing that pergolas can transcend functional structures and become sources of inspiration. The brand conveys its values through a tone of voice that is friendly, inspirational, trustworthy, and professional.
client
pergola roof
service
rebranding
date
2023
In the brand renewal process, the goal was for the logo to appear clearer even at smaller sizes and convey a positive, warm energy. The main objective was to create a brand element that is instantly recognizable and consistently represented throughout the product and marketing efforts. This rebranding was undertaken to gain customer trust and ensure transparency in services.
During the logo renewal process, elements in the Logomark were minimized and spacing between elements was increased. This serves to make the logo easier to remember and more recognizable from a distance. The key visual is a triangle with one rounded corner (taken from a part of the logomark), symbolizing that Pergola Roof is the finishing touch to every home.
