Attraction always pulls towards the center. Although invisible, it unites everything, keeping fragmented systems in a singular rhythm. It is this same unseen force that preserves balance, restores order, and directs the flow. inlab is the symbolic carrier of this power.
client
inlab
service
brand identity
date
2025
inlab is a digital transformation partner specializing in ERP and integration technologies, focused on strengthening enterprise management. For this project, we translated inlab’s values and approach, the unseen power of technology and a human-centric focus, into a visual identity.
The core idea behind creating inlab’s visual identity was the concept of managing diverse systems from a single central point. Based on this, we visually expressed the center’s attractive force and the surrounding flows submitting to this power. The simplicity and order perceived by the client are, in reality, built upon the harmony generated by the unseen center (inlab).
** the combination of circles of different sizes representing the integration of various systems plays the role of a key brand symbol. these circles can be two or more.
