Nexo and its component, Nexo Academy, required the same unified visual identity. The main goal of the project was to visually affirm the brand’s focus on innovation and technology through the logo design, while simultaneously highlighting modernity and visual novelty.
In the design process, the logo concept was built on the unity of symbolic elements that collectively embody the brand’s core values. These elements reflect progressiveness, innovation, and the academy’s focus on technology-driven education. As a result, a compact and modern logo was presented that integrates all symbolic meanings.