Art and creativity are the most ancient reflections of human effort and existence. From simple rock carvings to contemporary media formats, each era demonstrates a new stage in the evolution of art. This continuous flow and historical heritage form the foundational philosophy of the “Old Stone Film” brand, building a bridge between ancient art and modern technology.
client
old stone film
service
branding
date
2024
Old Stone Film is a film and media company deeply rooted in its heritage. The company’s main desire was to create a visual identity emphasizing antiquity using the Gobustan rock carvings (Yallı dance). The challenge was creating an identity that would both carry primary art examples and resonate with the present day, all while maintaining a minimal and adaptive quality.
The initial approach was broadened by contemplating how to emphasize the continuity of art while working on the logo. Subsequently, variable shapes (stone, ceramic, metal, paper, digital) were developed to fully showcase the evolution of art. As a result, a powerful and meaningful visual system was presented, uniting the ancient roots of art with the dynamism of the modern era.
