Young Investor is a private investment company operating exclusively within the Swiss Confederation, dedicated to supporting young entrepreneurs and their projects. The brand’s visual identity reflects its core values: progress, sincerity, friendliness, and trustworthiness. This approach ensures that young people feel more comfortable and encouraged to develop.
client
young investor
service
brand identity
date
2022
The company’s main goal is to provide financial assistance to young people with important projects, new ideas, and businesses suitable for development. Young Investor thoroughly evaluates various factors before investing, such as the idea’s uniqueness, market size, competition, and realism. This project emphasized the company’s commitment to its values while remaining open to change.
The creation of the logo began with the cross symbol on the Swiss flag. The logo was designed to be non-fixed and evolving, symbolizing continuous development, expansion, and a return to its roots. The logo’s various forms visually represent the brand’s strategy of supporting young people with dynamic, colorful ideas and its adaptation to the evolving needs of entrepreneurs.
